Website Privacy Policy

This Website Privacy Policy explains how Dr Reddy AI Automation Co (AU) Pty Ltd (ABN 54 684 763 586) ("we", "us", "our") collects, uses, discloses, and protects information. It applies to all personal information we handle, whether we collect it from you when you visit 247aihealthcarereceptionist.com.au or use any publicly accessible features of the site ("Website"), or through other means.

We are committed to handling personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We collect information from Website visitors in the following ways:

A. Information you provide directly

When you interact with us directly or use forms or tools on the Website, including demo booking, ROI Calculator, contact forms, and "Test it live" tools, we may collect:

• Name
• Email address
• Phone number
• Clinic name and role
• Information about your clinic (e.g., size, call volumes, staffing levels)
• Payment and transaction details for services you've purchased from us
• Your preferences for our services and your marketing preferences
• Feedback and survey responses
• When you apply for employment with us, your employment history, professional experience, required authorisations and licences, and professional registrations
• Any details you choose to provide us, including in form fields

B. Information from the ROI Calculator

When you use the ROI Calculator, we collect: clinic size brackets, call volume estimates, unanswered call estimates, staffing and FTE receptionist levels, wage estimates, and any other operational metrics entered into the calculator.

Important: Because this information is linked to your enquiry or form submission, we treat these data points as personal information, as that term is defined under the Australian Privacy Act.

These inputs are sent to our marketing and client management service providers, including our CRM (EngageBay), for lead scoring, sales follow-up, segmentation, and conversion tracking.

C. Information collected automatically

When you browse the Website, we automatically collect: IP address, browser type and version, device type, operating system, pages visited, time spent on pages, navigation path and click behaviour, referral sources, and interactions with forms and tools.

This information is collected through cookies, analytics tools, and tracking scripts.

D. Information from the AI Healthcare Receptionist System

When you use the AI Healthcare Receptionist System or interact with a customer of ours who uses our AI Healthcare Receptionist System, we may collect any personal information you input, which may include name, email address, phone number, clinic name and role, information about your clinic, and any other information you choose to provide, including sensitive information. We handle sensitive information with extra care and protection, and we only collect this information with your consent or where legally permitted.

2. Cookies, Analytics, and Tracking Technologies

We use cookies and tracking technologies to analyse Website usage, improve performance, and optimise advertising. These include:

A. Meta Pixel

Used for tracking Website actions (e.g., demo booked, ROI calculator used), measuring conversions, building remarketing and custom audiences, and improving the relevance of advertising on Meta platforms. Meta may receive hashed identifiers or behavioural data as part of this tracking.

B. Google Ads & Google Tag Manager

Used for conversion tracking, measuring advertising performance, remarketing, and behavioural analytics. Google may receive hashed identifiers and behavioural data for advertising optimisation.

C. EngageBay CRM Tracking

EngageBay tracks Website form submissions, behaviour leading up to a demo booking, ROI calculator inputs (when linked to an identifiable user), email engagement, and lead scoring and segmentation.

D. Cookies

Cookies help us recognise repeat visitors, understand Website usage patterns, store preferences, and improve performance of the Website. You may block cookies via your browser, but doing so may limit certain Website functionality.

3. How We Use Your Information

We use information collected through the Website and the AI Healthcare Receptionist System to: respond to enquiries and demo bookings, generate ROI calculator results, send follow-up communications, assess potential fit for our services, analyse Website performance and improve user experience, optimise our marketing and advertising campaigns, track conversions and behaviour for Meta and Google Ads, understand how users interact with the Website's tools, safeguard Website security, and comply with legal obligations.

We do not sell personal information.

4. How We Share Information

A. Service providers and partners

Including: EngageBay (CRM and marketing automation), Meta Platforms (for Meta Pixel tracking), Google (for Ads and analytics), ElevenLabs (for our AI Healthcare Receptionist System text-to-speech capabilities), Website hosting providers, IT and security providers, data storage providers, payment processors, marketing and advertising providers, and analytics providers.

B. Professional Advisers

Including bankers, auditors, insurers and insurance brokers, and legal advisers.

C. Business Partners and Corporate Transactions

Including our existing or potential agents, business partners or contractors. If we merge with or are acquired by another company, or sell our business assets, your information may be disclosed to our advisers, the potential purchaser's advisers, and may be included in the transferred assets.

D. Legal or regulatory bodies

If required to comply with Australian law.

We do not share Website visitor data with any healthcare providers or third parties unrelated to marketing, advertising, analytics, or Website operation. We never share or sell patient data on the public Website.

E. Other Parties

Including third parties you have authorised, emergency services when necessary, and any other parties as required or permitted by law.

5. International Data Transfers

We store your personal information in Australia. However, some analytics and marketing tools (e.g., Meta, Google, EngageBay, ElevenLabs) may store or process information in locations outside Australia, including the United States.

We use reputable service providers that apply appropriate safeguards to protect data during transit and storage. Before disclosing your personal information overseas, we take reasonable steps to ensure that the recipient treats your information in accordance with applicable law.

6. Security Measures

We take reasonable administrative, technical, and organisational measures to protect personal information collected via the Website, including encrypted data transmission, secure hosting environments, access controls, and monitoring of suspicious activity.

The Website does not collect or store patient health information.

7. Your Rights

You have the right to:

• Request access to the personal information we hold about you. We may charge a reasonable administrative fee for providing access and if we cannot provide access, we will explain why and explore alternative ways to share relevant information.
• Request corrections to inaccurate or incomplete information. We will take reasonable steps to correct your information promptly.
• Opt-out of receiving marketing communications by using the unsubscribe option or by requesting removal from marketing communications.
• Request an explanation of how your information is used.

To make a request, contact us using the details below. We will respond within 30 days.

8. Links to Third-Party Sites

The Website may contain links to third-party websites or services. We are not responsible for their privacy practices, their content, or any use of personal information by those sites. We encourage you to review third-party privacy policies before interacting with their platforms.

9. Artificial Intelligence (AI) Technologies

A. Overview

We use artificial intelligence and machine learning technologies in our business operations and services, including AI tools provided by third parties. We only use these technologies when legally permitted and necessary for our business.

B. How we use AI

We may use AI technologies to: provide you with our services, conduct analysis and data processing, generate and modify content and coding, improve and optimise our services and operations, automate routine tasks and communications, personalise your experience with our services, support quality assurance processes, and assist with customer support and queries.

C. Data protection and security

When we work with third-party AI providers, we ensure they handle your personal information in accordance with privacy laws through contractual requirements and appropriate safeguards.

D. Your rights and our commitments

Any information generated or inferred about you by AI technologies is treated as personal information, and you maintain all the rights outlined in this privacy policy. When using AI with your personal information, we commit to transparency and control, security, and risk mitigation.

10. Changes to This Privacy Policy

We may update this Website Privacy Policy from time to time. Changes take effect when published on this page. Your continued use of the Website indicates acceptance of the updated policy.

11. Contact Us

Dr Reddy AI Automation Co (AU) Pty Ltd (ABN 54 684 763 586)
PO BOX 201, Findon SA 5023
Email: hello@247aihealthcarereceptionist.com.au
Phone: 0412 990 601